The Additional 30

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What would you do if you were given thirty to sixty minutes extra to your day? First of all, would you need them? And second, how would you spend those minutes?

On Monday, like a fairy godmother, I gifted myself those extra minutes.

You see, after a few days of thinking, I decided to take a break from social media. Facebook but especially Instagram, to be specific.

For a few years now, I’ve lived my life consuming a minimal amount of time on social media and without sitting down to catch up on the daily news. Of course, in the society we live in today it’s almost impossible to live without some news coming in one’s attention or altogether without any information related to social media, but in my opinion, I’ve done pretty well.

However, when I started writing this blog in July last year, I decided to create an Instagram account to go with it. After all, many bloggers use Instagram as an additional media to share more details about their lives through photos and short captions, and it seemed to be a part of the whole thing.

Also, many writers are active on Instagram, sharing their writing related tips and experiences and in that way creating a community for writers, something I had been longing for. As I was on my own with the hushed mission to write my very first real novel, Instagram seemed like the perfect place to share and care about writing without having to keep the first draft as a complete secret.

Help, Tips and Inspiration

Being a writer on Instagram has many positive aspects. The community of writers on this platform is huge and many of the writers share actively their writing journey, describing the ups and downs, the achievements and the setbacks. In this way, I got support and perspective to the whole writing process. There is also a number of writing experts who are there to help you, answer your writing-related questions and cheer you on – for free!

In addition to this, Instagram has worked as a place for inspiration and especially motivation to keep on writing every day. It has also been a place where I’ve found many tips for fictional books, books about writing and helpful Youtube and Instagram accounts to follow.

In addition to that, I’ve used Instagram to get ideas for different meals and ways to do self-care. The platform really is great. I spent a good deal of time posting my own photos, writing captions, liking and commenting the photos of other users – and getting that warm and cozy feeling of a community.

But still, something with Instagram made me doubt if my efforts there were worth my time, thoughts and energy.

Time, Action, Trouble

When it comes to following people on social media, I’m quite picky. Especially on Instagram, I didn’t want to follow anyone whose content didn’t feel natural or similar to my own style and preferences. Therefore, I only followed approximately 90 different people on Instagram.

Although this isn’t that much (as many tend to follow up to 500 people), for me the feed very often felt like an information overload. There was so much to see, so much to reflect upon and maybe comment upon that after my morning scroll through Instagram, my brain felt fuzzy. And this was right before I was supposed to dive into writing a new blog post or continue writing Yellow Tails.

Also the amount of inspirational and motivations quotes, writing tips, book recommendations and thought-provoking questions became too much. Almost daily I took several screenshots of things I wanted to check up on later but that I always forgot until I every few days scrolled through my photos and wondered what all the screenshots were about. There was too much information, too many ideas that eventually led to more passive consuming rather than active creating of new thoughts and ideas. And stress because when was I supposed to find the time to go through all those books to read and videos to watch and skills to learn?

Instagram counts the minutes you spend on the app and tells you how much time on average you spend on scrolling, liking and commenting photos. For me, that number was somewhere between 30 and 60 minutes every day. On days when I published something the minutes ticked away quickly and especially after the New Year when I decided to put some effort into my Instagram Stories, I really started to spend time on the platform.

However, I saw few if any returns for the additional time I invested on spending on Instagram. Only a few more clicks to the blog, only one-tenth of my followers actually saw those Stories and I got no more followers, no matter how I tweaked and turned the content.

In addition to this, many of the principles behind creating a successful Instagram account don’t fall into my personal and beliefs which made it hard for me to get motivated to ”do the right things to get more successful”.

It felt as if I was wasting my time when I could have invested those minutes into doing something off-screen or learning new things. And this made me think if it was time to quit Instagram.

Peaceful and Productive

With these gut feelings and thoughts (what did I give to the platform – and what did I receive?), I decided to dig a little deeper into the social media detox and what the talk around it was about. I watched two videos, this and this, and read this post by Seth Godin. And in a nutshell, this is what I ended up with:

Social media is one form of entertainment but the platforms are made as addictive as possible, making them into some sort of personal slot machines you carry with you in your back pocket or your bag. The platforms invite you to check them every now and then, as often as possible, which leads to your attention becoming fragmented. And this attention fragmenting aspect of social media can permanently reduce your capacity to concentrate.

These facts sounded convincing to me. My attention span is one of the most important things to me as a writer and I certainly didn’t want to have it fragmented. And I wasn’t too excited about the thought of personal slot machines, either.

However, one of the reasons I got on Instagram as a writer (and a future author) was to create a platform through which I could market my book and share my journey. And I thought this: if I quit Instagram, will it have a negative effect on my future success? If I quit, will anyone find my book? After all, word of mouth is one of the most effective ways for a book to find its readers.

After a few days of thinking, I would like to answer my own question:

1) If I put my time and attention to post things on Instagram instead of investing that time in working on my book, I won’t have a book to talk about, and

2) I already have this blog which is month after month showing me that you people are interested in what I talk about (hi every 58 of you!) so why not invest more time on writing these entries instead of putting my energy in writing short captions few seem to read and react to anyway?

In other words: if you chase two rabbits at the same time, you’ll probably end up with nothing.

So, my worries of not having a Instagram account when I become an author are completely irrational and unnecessary. At the moment, at least.

Instead of spending time on these energy and time-consuming platforms, I can focus on doing things that I like and love (and get deeper into something called deep work which I hope to be able to get back into later on) and let the other things follow. Living without tiny but constant interruptions can help me be more productive and more peaceful. I have fewer things to divide my focus between, to check, to keep up with.

The additional 30 to 60 minutes per day I gain to my day when I’m not on Instagram or Facebook can be invested into learning new things, writing, learning to meditate… anything I can think of!

I mean, those minutes add up to 3,5–7 hours a week and 14–28 hours a month – that’s a good deal of time. It’s a huge amount of time. And I just gave those minutes, those hours to myself, like a true fairy godmother.

What would you do with those additional hours in your week or month?

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